Aimer is a premier brand focused on lingerie and women's underwear, dedicated to embracing love, beauty, and vitality since 1993. Their range includes an extensive selection of products across various categories such as bras, panties, sleep/lounge wear, thermal wear, swimwear, apparel, accessories, and socks for women. They also offer collections for men and kids, highlighting premium craftsmanship, timeless design, and comfort. Aimer champions sustainability and social responsibility through programs like the "Green Plan" and "Pink Ribbon Month", and it celebrates cultural heritage with experiences like the Kunqu Opera Experience Hall.