Affiliates must abide by the following rules: Not allowed to use domains containing the brand's name Not allowed to use the brand's name in the subdomain on the publisher's own domain Not allowed to bid on brand's name, trademarks, the brand’s name and domain name (including misspellings and variations) on Adwords, Adcenter,etc... Affiliates are also required to set these terms as negative match in their PPC campaigns. Not allowed to use of display url Not allowed to use direct linking, includes through content networks Not allowed Site under/pop under/adware Not allowed Browser extensions/ plug-in, chrome extensions PPC POLICY Before you start running PPC ads for HALARA, send the screenshot of all verified advertisers you used to place your halara ads for verification. You can find this in your account >>>settings>>>Advertiser verification. Below keywords combination may be used for ppc bidding activities: brand name + coupon brand name + coupon code brand name + promo code brand name + voucher brand name + voucher code You must set [halara] as a negative keyword for exact match types to avoid broad match issues.